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Fair Housing Alliance — a nonprofit organization helping homeowners protect their equityFairHousingAllianceHomeowner equity protectionA nonprofit organization helpinghomeowners protect their equity.
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Privacy

Your information deserves care.

This notice explains the information collected through this website and how it is used to respond to homeowner requests.

Information we collect
When you request help or subscribe to updates, we may collect the information you provide, such as your name, contact details, state, deadline, housing situation, and message. Standard website systems may also record basic device, browser, and traffic information.
How we use it
Information is used to review and respond to requests, provide relevant educational resources, coordinate an appropriate referral when requested, maintain the website, measure outreach as described below, prevent abuse, and meet legal obligations.
When information may be shared
We do not sell personal information. Information may be shared with service providers that operate the website or communications, when you ask us to coordinate with a relevant support provider, or when disclosure is required to protect rights, safety, or comply with law.
SMS/Text Messaging Privacy

If you provide your mobile phone number and consent to receive text messages from Fair Housing Alliance, we may use your number to communicate with you regarding your inquiry, requested information, appointments, callbacks, and homeowner assistance services.

No mobile information collected through our SMS/text messaging program will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.

Mobile opt-in information, including phone numbers and SMS consent, will not be shared with third parties or affiliates for marketing or promotional purposes. We use this information only to send messages you have requested or consented to receive.

Message frequency may vary. Message and data rates may apply. You may reply STOP at any time to stop receiving text messages or HELP for assistance.

Website advertising measurement and HEA contact matching are described separately below.

Advertising measurement and HEA contact matching

We use website analytics and advertising measurement tools, including Google Ads, Meta Pixel, and Statcounter, to understand website use and measure our outreach. These tools may collect page visits, browser and device information, IP addresses, and cookie or similar identifiers.

After a successful Home Equity Access Program form submission, we send Meta a standard Lead event. We may also use Meta Advanced Matching to send normalized, SHA-256-hashed first and last name, email address, and ZIP code supplied in that form. Meta can match these hashes with information associated with Meta accounts to measure advertising results. Hashing does not make this information anonymous.

This HEA integration does not send full street or property addresses, foreclosure or notice-of-default status, mortgage balances, amounts past due, equity, income, credit scores, or hardship answers to Meta. Contact identifiers are not added to page URLs. A short-lived, one-use browser record connects the accepted submission to its confirmation page and helps prevent duplicate Lead events.

For this HEA integration, browser Global Privacy Control or Do Not Track opt-out signals suppress the new Meta Lead and contact-matching data. Blocking tracking or declining it where a consent control applies does not prevent a form request from being submitted. For privacy questions or requests, use the Get Help form and state “privacy request.”

Your choices
You may choose not to submit the help form, may unsubscribe from updates, and may request correction or deletion of information when applicable. Use the Get Help form and state “privacy request” in the message.
Information not to submit
Do not send Social Security numbers, account passwords, bank account numbers, complete tax returns, or full unredacted financial documents through a general website form.
Security and retention
Reasonable administrative and technical measures are used to protect submitted information. Information is retained only as long as needed for the purposes described, operational records, and legal obligations.

Questions about your information?

Use the Get Help form, select “Something else,” and write “privacy request” at the start of your message.